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BARK nasce nel 2010 da un’idea di Paolo Pierotti, attualmente brand manager. BARK ha completamente reinventato il duffle coat in maglia diventando ICONICO.

In un epoca in cui fa tendenza tutto ciò che ci permettere di esprimere al meglio chi siamo e cosa vogliamo raccontare, BARK rafforza la sua identità e originalità:

WE WANT TO CELEBRATE IDENTITY. AND SAY IT LOUD.

It’s where our name came from. Identity has never been driven by fashion; Instead it’s driven by personal style, with individuality being the sign of the times.This is strength of character, this is modern, tand this is NOW.

When fashion does not feel like a series of dictations from on high but communicates what’s going on, it becomes something else: style.